Appointment setting for fractional CMOs. Without the second full-time job.
You lead growth for your clients. We help you build your own pipeline through white-glove prospect research, personalized outreach, human phone calls, follow-ups, and meeting scheduling.
Built for independent fractional marketing leaders and B2B consultants. No guaranteed meeting counts or revenue promises.
Your current engagement has a timeline. Prospecting needs continuity.
Fractional executives often spend their best hours on client delivery. Business development slips until a project winds down or a referral source goes quiet. Then the search for the next engagement starts from zero.
Consistent outreach won't eliminate that risk, but it can create more opportunities to start conversations before you urgently need them.
Stop relying only on referrals
Supplement your network with proactive outreach to organizations that fit your expertise.
Protect delivery time
Delegate the research, outreach, follow-up, and scheduling work that competes with client commitments.
Keep momentum between projects
Build a repeatable process rather than restarting prospecting whenever your calendar opens up.
Hands-on execution, not another strategy deck.
Pipeline for Fractionals operates the prospecting workflow. You stay focused on discovery conversations, proposals, closing, and delivering results.
Account and contact research
Clarify your ideal customer profile, identify relevant companies and decision-makers, and research the context for outreach.
Personalized, multichannel prospecting
Build relevant messages and run coordinated email and, where included in your package, human calling and voicemail.
Qualification and scheduling
Manage follow-ups, track responses, qualify expressed interest, and coordinate appropriate discovery meetings.
From positioning to conversations.
Define the fit
Review your offer, target companies, and decision-makers.
Build a focused list
Research prospects rather than relying on indiscriminate volume.
Run the outreach
Coordinate messaging, follow-ups, and calling as scoped.
Review and refine
Report activity, responses, meeting quality, and what to adjust.
Choose the level of prospecting that fits your practice.
Published introductory packages start at $795/month for email-first outreach. The $1,495/month Growth package adds human phone outreach, qualification, and meeting scheduling. Higher-volume support is also available.
Packages describe activity and deliverables, not guaranteed appointments. Proposed initial engagement: three months; scope, capacity, and any third-party costs are discussed before agreement.
Compare all packages ↗Who this is best for
Experienced fractional CMOs and independent B2B executives who have a defined offer, a credible track record, and capacity to take discovery calls and serve new clients.
We do the prospecting. You own the client relationship, proposals, and closing.
Built around real-world B2B sales experience.
Pipeline for Fractionals draws on its founder's 20+ years in business development, including self-generated pipeline creation, outbound prospecting, sales leadership, and complex B2B solution selling. Read about the founder's background.
What fractional leaders want to know.
Can a fractional CMO outsource prospecting and appointment setting?
Yes. A fractional CMO can delegate list building, outbound messaging, calling, follow-up, and scheduling while retaining responsibility for sales discovery, proposals, and client delivery.
How much does outsourced appointment setting cost?
Pipeline for Fractionals publishes packages starting at $795 per month for email-first prospecting, $1,495 per month for multichannel Growth, and $2,495 per month for higher-volume Premium support. The exact scope and any additional tool costs are confirmed before agreement.
Are appointments guaranteed?
No. Response rates, meeting counts, and revenue depend on factors including offer-market fit, target audience, timing, and conversion. We commit to agreed prospecting activity and transparent reporting, not guaranteed outcomes.
Do you make actual phone calls?
Yes, the Growth and Premium packages include human outbound calling attempts alongside email and follow-up. The Starter package is email-first.
Do you close deals for clients?
No. We identify, contact, and qualify prospects and coordinate meetings. Clients handle their own sales discovery, proposals, and closing.
Who is a good fit?
Independent fractional CMOs and B2B executives with an established offer, defined audience, credible expertise, and the ability to take on additional engagements.
Don't wait until an engagement ends to restart your pipeline.
Tell us about your fractional practice and the companies you want to reach.
Request a conversation ↗